Establishing a robust online presence isn’t just an option for technology resellers – it’s essential for success. Drawing from our experience working with ambitious tech businesses across the UK, we’ll share proven strategies to help you build and maintain an impactful digital presence.
Why digital presence matters?
For technology resellers, your digital footprint often serves as the first point of contact with potential clients. A strong online presence:
- Builds credibility in your sector
- Generates qualified leads
- Strengthens client relationships
- Showcases your expertise
- Supports word-of-mouth referrals
Essential digital marketing channels:
1. LinkedIn: Your Primary B2B Platform
As we’ve discovered through our own success at Perks Marketing, LinkedIn is invaluable for tech businesses. Focus on:
– Regular, value-driven content
– Engagement with industry discussions
– Thought leadership articles
– Client success stories
– Professional network building
2. Your Website: Your Digital Hub
Ensure your website:
– Clearly communicates your value proposition
– Features case studies and testimonials
– Includes regular blog updates
– Offers easy contact options
– Is mobile-optimised
3. Email Marketing
Develop targeted campaigns that:
– Provide genuine value
– Share industry insights
– Highlight client successes
– Offer practical tips
– Maintain regular contact
Content Strategy Development
1. Understanding Your Audience
– Identify key decision-makers
– Map out their challenges
– Address specific pain points
– Speak their language
– Demonstrate industry knowledge
2. Content Planning; Create a mix of:
– Technical insights
– Industry analysis
– How-to guides
– Case studies
– Market updates
3. Content Distribution
– Choose appropriate channels
– Time posts strategically
– Engage with responses
– Monitor performance
– Adjust based on data
Social Media Best Practise
1. Platform Selection
– Focus on LinkedIn for B2B
– Use Twitter for industry news
– Consider YouTube for tutorials
– Maintain consistent branding
– Regular engagement
2. Content Calendar
– Plan content in advance
– Mix content types
– Include industry events
– Share company updates
– Highlight team expertise
SEO Optimisation Tips
1. Technical SEO
– Ensure mobile responsiveness
– Optimise page speed
– Use clear site structure
– Implement schema markup
– Regular technical audits
2. Content SEO
– Research relevant keywords
– Create quality content
– Use meta descriptions
– Optimise headings
– Internal linking strategy
3. Content Distribution
– Choose appropriate channels
– Time posts strategically
– Engage with responses
– Monitor performance
– Adjust based on data
Measuring Success
Track key metrics including:
– Website traffic and engagement
– Lead generation
– Social media engagement
– Email open rates
– Conversion rates
Common Pitfalls to Avoid
1. Spreading too thin across platforms
2. Inconsistent posting schedule
3. Neglecting audience engagement
4. Poor quality content
5. Lack of measurement
Looking Forward
As digital channels continue to evolve, staying ahead requires:
– Regular strategy reviews
– Continuous learning
– Adaptation to new trends
– Performance monitoring
– Client feedback integration
Getting Started
Begin by:
1. Auditing your current digital presence
2. Identifying key improvement areas
3. Creating a content calendar
4. Setting measurable goals
5. Implementing tracking systems
Need Help?
At Perks Marketing, we specialise in helping technology resellers build and maintain strong digital presences. Book a complimentary 30-minute consultation to discuss how we can support your digital marketing strategy.
Remember, building a strong digital presence isn’t about being everywhere – it’s about being present where your potential clients are, with content that genuinely adds value to their business journey.
